New York: Micro-blogging website Twitter will launch Live video application programming interface (API) later this week.
“The API will let companies hook up professional broadcasting and video editing equipment to Twitter with more powerful integrations than Twitter’s existing Periscope Producer feature,” tech website techcrunch.com reported on Tuesday.
Twitter’s Live API will function similar to Facebook Live API and will connect professional equipment to the social platform.
The live streams on Twitter will also include advertising packages with TV style ad spots combined with original highlight and recap clips that advertisers can sponsor and promote on Twitter.